Conducted face to face interviews and participated in a strategic workshop. This project was in collaboration with Protein for AREA52, the innovation lab of PVH, with a focus on the future of fashion for generation alpha.

With the This Memento family, I have worked on a number of projects:

Conducted face to face & focus group sessions and strategic session for Huawei Europe with the focus on the launch of a new product and its campaign.

Conducted focus group moderation for SONOS, around the launch of a potential new service for the brand.

Conducted face to face & focus group sessions and strategic session for The Athletes Foot, defining their retail positioning in relationship to Nike.

Together with the Amsterdam team of HarrimanSteel, I conducted desk research and facilitated a strategic session for Intersport & Nike, with the focus on creating the strategic planning for Intersport Running.